Group
EPI
Market
Wines & Spirits
Category
creative & management
Charles Heidsieck was a French emblematic Champagne House, recognized by the finest experts for its unique taste and its high quality.
Yet, Charles Heidsieck struggled to get noticed by the general public.
How to showcase with modernity the inspiring story of the brand without being old-fashioned ?
Let's get Charles - the impertinent dandy - a twist !
Let's get Charles - the impertinent dandy - a twist !
1.
Editorial platform
1969 imagined a new editorial brand platform, repositionning the brand's DNA of its eponym founder in today's world.
2.
Creative campaign
We created an original campaign embracing Charles Heidsieck's incredible personality through a unique tone of voice : both elegant and impertinent.
3.
Digital strategy
1969 created the whole digital strategy of Charles Heidsieck and implemented it worldwide on social medias, on a daily basis. Our commitment : less information and more storytelling.
Follolow
Followers
Follolow
Impressions
Follolow
Interactions
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