Group
BSH
Market
House
Category
creative & management
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Is your kitchen the heart of your home? Is cooking a passion for you?
If so, you’ve probably heard of NEFF!
NEFF is a German brand for premium household appliances that was founded in 1877. Famous for inventing the convection oven. NEFF encourages the creativity of every food lover!
Yet 140 years later, the brand struggles to remain in the memory of French gourmets. Without a proper editorial environment to attract an audience, NEFF has failed to build a community of foodies, despite having real “love brand” potential.
How can a digital strategy help NEFF bond with its historic audience - the cooking enthusiast?
Food is our social network
Food is our social network
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1.
Daily cooking inspirations
An editorial line centred on passion and conviviality: Recipes and tips from famous chefs, quotes about food, seasonal and local products, little culinary stories of great classics.
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2.
Engaging & Interactive formats
Quizzes and small interactions that generate a lot of rich and passionate feedback from the community around cooking and food!
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3.
Real dinners with influencers
We organised a small group dinner with a chef and a culinary anthropologist and served a 14-courses menu to celebrate 14 decades of European culinary history.
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IG Followers
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Fans on Facebook
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Interactions
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Reach
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