Group
Bacardi Martini
Market
Wines & Spirits
Category
creative & management
"Above being iconic and wellknown, St-Germain has a rich story to tell, between its tribute to France and Belle Epoque periods of St-Germain-des-Près and its iconic bottle that evokes French authenticity and savoir-faire.
Yet, the brand didn't achieve to tell this story on social media.
How to increase the singularity of St Germain’s identity on social media?
Let's show the true nature of St-Germain: elegant, luminous and floral
Let's show the true nature of St-Germain: elegant, luminous and floral
1.
Create an iconic parisian editorial line
The agency imagined an editorial line centered on the art of living "à la Parisienne", in an elegant tone and "joyful decadent".
2.
Social branding
We designed dynamic social media guidelines and crafted unique contents combining illustrations, photographs, animations and collages.
3.
Craft immersive brand content
To show constant new contents, the agency capitalized on the St-Germain events to produce qualitative visual contents that will dynamise the brand contents through the year.
Follolow
Engagement
Follolow
Followers
Follolow
Digital brand awareness
.jpg)
