Group
Société Générale
Market
B2C - Banks
Category
strategy
What is the bridge between a bank and the Rugby World Cup?
The RWC 2019 is a major international sporting event to increase Societe Generale's visibility in its key markets (UK, France, Hong Kong, India, Japan).
It is an unmissable event that highlights the values shared by rugby and Société Générale in the wake of 30 years of partnership.
However, the association between Société Générale and the Japan Rugby World Cup is not obvious. It was necessary for Société Générale to assert a common vision, in order to unite Société Générale and Rugby, and the 5 key markets of the campaign. A challenge that will help the Société Générale to speak with one single voice to everybody.
How can a digital strategy demonstrate the common values that Société Générale shares with the Rugby, to gather the APAC audience around the RWC 2019?
“Join the journey”
“Join the journey”
1.
Teasing on what’s coming up
Ahead of the Rugby World Cup, we teased the audience on the upcoming exciting content and entertainment they would be able to see soon on Societe Generale social accounts.
2.
FACES OF RUGBY : a series of 6 original documentaries
1969 created formats specifically for the Société Générale partnership with RWC, keeping engagement at the heart of everything in order to engage a less mature audience about rugby.
The agency produced 6 types of documentary movies presenting the people who play rugby in the dark, the women and men who act tirelessly to make rugby flourish as a sport.
3.
Engaging internal teams
Internal events like charity tournaments were held at the top of the RWC. 1969 was responsible for bringing it to life in a dynamic video on Charity Touch Rugby Tournament.
Follolow
Reach
Follolow
Engaged fans
Follolow
Webiste visitors
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