Group
Maison Ferrand
Market
Wines & Spirits
Category
creative & management
How to become an icon of French artisanal gin?
Citadelle is a premium brand of gin, from France. Although it is now recognized and recommended by mixologists around the world.
Since it was recently communicated to the general public. Citadelle must therefore find the strength to impose itself as the French Gin of reference to a BtoC target. To establish a close relationship with its community, it needs a unique and impactful vision and identity.
How can a digital strategy help the brand to affirm its identity?
If life gives you lemons, make gin & tonic
If life gives you lemons, make gin & tonic
1.
Creating a unique universe: asserting itself as the benchmark for French gins
In order to show the identity of the Citadelle brand on social networks, the 1969 agency has created an editorial platform that promotes the Bonbonnet domain and the Charentais heritage of Citadelle Gin.
2.
To give Citadelle an elegant & decadent digital expression
In terms of content, Citadelle addresses the subjects of the brand itself such as its history and its skill, but especially the lifestyle developed around it. Between elegance and decadence.
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Interactions
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Engagement
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Reach
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