Group
Savoye
Market
B2B - logisitcs
Category
strategy
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Did you know that 5,000 parcels are shipped every second around the world?
Savoye is one of the French players in the world of supply chain management. For 30 years, the Dijon-based group has been expanding all over the world and is now one of the key players in the market. It's business? To offer automation and inventory management solutions tailored to the needs of all sectors that need to manage stocks: food, retail, supplies...
In its 30 years of existence, Savoye has kept its original promise of customization and sobriety, but the company must better define itself and assert its difference in the market. This has become essential to ensure the cohesion of its teams around the world, and to distinguish itself from a very active competition.
How to consolidate a strong and unique brand in an expert and industrial sector with very institutional codes?
The supply chain is everyone's business
The supply chain is everyone's business
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1.
Talking about final clients to engage Savoye's customers
Looking to define the role of the brand beyond the business, this new brand platform takes the lens of the general public, rather than B2B prospects: telling a story, a mission, by questioning the role of the company for end consumers.
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2.
From the brand platform to the communication territory
Based on the brand platform, the agency developed various media to translate its attributes into all its communications: brochure, brand film, etc.
3.
Supporting tools to communicate the 360° brand platform
The agency designed documents to guide the creation of content to ensure continuity and consistency in all of the group's communications.
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