Group
Market
Telecom
Category
strategy
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What is the link between Pop culture and the Orange Group?
Orange is the leader in telecommunications in more than 80% of European countries, serving its 253 million customers and employing more than 140,000 people... in respect of its "Human Inside" engagement, particularly with the mission of making technology accessible to as many people as possible.
With a great many audiences, Orange must relay its vision and engagements. From the news to entertainment and digital inclusion.
How can a new editorial approach make information accessible, relevant and desirable to such different audiences?
Orange POP is entertaining with meaning
Orange POP is entertaining with meaning
1.
Inspire a wind of originality into the corporate world for better communication of the group's values
Because pop culture is the connection between Orange's activities and the people, the 1969 agency has built its editorial strategy on this offbeat vision of current events. A platform that allows Orange to spread its words on many subjects through original and attractive formats. Orange Pop gives dynamism to its subject choices, as well as to their treatment.
2.
Design and production of editorial events
Reinventing the media through the prism of pop culture with a strong editorial promise: "Entertain with meaning". A snackable content approach (articles and videos), with a team of dedicated journalists all from the society press: Society and Konbini.
3.
Multi-media distribution strategy
Managing the distribution of editorial content on various tactical media: newsletters, website, and even the Orange business application internationally, to reach professionals and individuals. The 1969 agency was also in charge of the social media management of Orange Pop, reacting on the hot news in live, on the Facebook and Twitter platforms.
Follolow
Visitors
Follolow
Publications
Follolow
weekly editions on orange.com
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