Group
Moët Hennessy
Market
Wines & Spirits
Category
strategy
Have you ever tasted New Zealand wine?
If not, you should definitely try Cloudy Bay!
Owned by Moët-Hennessy, the estate creates unique wines that reflect the terroir : a haven of natural wonders in the Marlborough region.
Yet Cloudy Bay struggles to inspire a global brand universe beyond its star vintage.
A point that prevents Cloudy Bay from connecting with a new generations of wine lovers : the millennials explorers.
How can Cloudy Bay use digital strategies to appeal to the next generation and put the winey on the map?
A band of the Haven Chasers
A band of the Haven Chasers
1.
From our Haven to yours, literally
Cloudy Bay shares its brand philosophy through the tales of inspiring Haven Chasers. Artists, chefs, athletes take over Cloud Bay’s Instagram feed from all four corners of the globe to enrich the brand with dozens of stories, learnings and craft.
2.
Sharing a sense of wonder
Our editorial content embraces giveaways, UGC, and interactive stories to explore the conversational aspect of Instagram which allows people to continue the conversation off-screen.
3.
Tailor-made targeting & amplification
We used targeted audiences and a series of creative assets to promote the Cloudy Bay brand, which helped to grow and engage the community.
Follolow
Followers
Follolow
Impressions
Follolow
Intéractions
Follolow
Creators
.jpg)
