Group
BSH
Market
House
Category
strategy
Ever wondered what household appliances might look like in the future?
That’s what SIEMENS Home does everyday. With the promise "The future is moving in", the brand offers high-end product technologies and networked services that will be used by everyone in the future!
SIEMENS’ futuristic messaging struggles stand out as the content it shares is similar to competitors. Something that prevents SIEMENS Home from maintaining it's uniqueness and forming a community that shares the same values.
How can a digital strategy help SIEMENS become the future inspiration for household appliances?
Let’s live the future today through inspiring makers
Let’s live the future today through inspiring makers
1.
Through the lives of inspiring makers
During 4 seasons, we've told the stories of makers who've embraced the futuristic future of Siemens Home: from chefs to architects, revealing all the innovative possibilities the brand offers - day after day in the lives of discerning individuals.
2.
Rich editorial content on trending topics
In articles and videos, we tell stories about real Siemens Home customers and their projects through current everyday topics that inspire the service and quality of the brand appliances.
3.
Premium, uplifting snack content
Social media content that showcases the Siemens Home innovations in their natural habitat, focusing on features and useful ideas for our community.
Follolow
Countries
Follolow
Sales
Follolow
View
Follolow
Awarness
.jpg)
